FinTech e l’avvento del BNPL

Qual e’ il futuro dei BNPL?

La pandemia ha impresso un’accelerazione a molti trend digitali, compreso il BNPL (buy now pay later (compra ora, paga dopo)).  

L’ondata di nuove start-up rappresenta una grossa sfida per i pionieri del BNPL. Le barriere all’ingresso per i servizi BNPL sono estremamente basse, per cui risulta facile lanciare nuovi prodotti integrati o trovare accordi di cooperazione con fornitori di rete o merchant acquirer per promuovere soluzioni.  

Man mano che la concorrenza si fa più agguerrita e il ciclo economico avanza, i servizi BNPL dovranno dimostrare che le perdite su crediti possono essere coperte e che il modello operativo può continuare a ricevere finanziamenti esterni mediante capitale proprio, titoli di debito, depositi o finanziamenti all’ingrosso. Questo modello creditizio non ha ancora superato l’esame di una vera contrazione dell’economia.  

Le autorità di regolamentazione di tutto il mondo hanno preso atto della rapida diffusione delle piattaforme BNPL e stanno iniziando a concentrarsi su aspetti come accessibilità del debito, protezione dei clienti, trasparenza dei sistemi di determinazione dei prezzi e uso dei dati personali. A ciò dovrà seguire una supervisione BNPL per tutelare i clienti dall’eccesso di spesa e dai potenziali rischi di indebitamento.  

L’imminente stretta normativa e la maggiore possibilità di competere ad armi pari con i tradizionali fornitori di credito potrebbero far rallentare la crescita e aumentare la concorrenza con istituti finanziari regolamentati. Dal canto loro, le aziende BNPL pure play potrebbero dover ripensare il proprio modello operativo e la strategia di monetizzazione.  

Riteniamo che la crescente diffusione del sistema BNPL si confermerà anche in futuro, ma potrebbe essere messa alla prova da normative più severe, maggiore concorrenza e perdite superiori sui crediti in caso di un rallentamento congiunturale. 

Per leggere il nostro white paper “FinTech e l’avvento del BNPL” , selezionare il pulsante di download indicato. 

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