risks.

The following risks may be materially relevant but may not always be adequately captured by the summary risk indicator and may cause additional loss: Concentration risk, Emerging market risk and Active management risk.

glossary.

World Brands

Global, high-conviction investment in leading brands with proven earnings growth and pricing power
 

We focus on high-quality companies whose hard-to-replicate, intangible assets – such as a strong brand, digital platform, a unique technology or innovation – result in attractive, resilient earnings that reflect genuine pricing power. 

why invest?

our philosophy.

We believe high-conviction, long-only investment in leading global brands with demonstrable pricing power and strong cash flows on capital employed generates attractive compounding returns throughout market cycles.

Aiming to achieve this, we implement the following2:

 

loim/strategy-pages/World Brands/EN/World_Brands_quality-growth_biasAsset

Quality-growth bias

Compounders: High and stable CFROI ® over discount rate. Capital efficiency: High ROE within the industry.
Pricing power: Best in class gross profit margin within the industry. Sales growth: Best in class across the industry

 

 

 

loim/strategy-pages/World Brands/EN/World_Brands_quality-growth_biasAsset

Long-term investment horizon

 With a 3-to-5-year view, we look
beyond short-term noise and focus
on structural forces of change

 

 

loim/strategy-pages/World Brands/EN/World_Brands_quality-growth_biasAsset

Fundamental stock-picking

Our stock selection is based on fundamental analysis and conviction in brands’ competitive advantages.
Portfolio construction with a 5-10% tracking error relative to the MSCI World

 

brands universe.

Starting with the global equity index, we allocate attractive brands into three categories3 to form a proprietary universe.

 

Global brands
Global leaders

Above average EBIT margin and return on equity.
 
A strong brand or portfolio of brands.
Deep and durable customer loyalty.
Brand extension across product or service categories.

 

 

Upcoming brands
Disruptors and challengers

High revenue growth. 
 
Innovative or disruptive product or business model.
Claiming market share from competitors.
Investments in brand equity and lower free cash flow generation.

 

 

Digital brands
Innovative platforms

High revenue and earnings growth.
 
Disrupting physical business models or creating new markets.
Constantly innovating or improving user experiences.
Powerful customer retention with high switching costs.

 

investment process.

First, we screen markets worldwide to establish a universe of potentially attractive global, upcoming and digital brands. Through fundamental research and company meetings, we then analyse their financial and growth characteristics. Finally, by assessing competitive advantages, ESG business practices and valuations, we develop conviction in a select brands for inclusion in the portfolio4

investment team.

LOcom_AuthorsAM-Mendoza.png
Juan Mendoza
LOIM Core Equities
Lead Portfolio Manager since 2009

LOcom_AuthorsAM-Gowan2.png
Andrew Gowen
LOIM Alternative 1798
Portfolio Manager since 2021

 

LOcom_AuthorsAM-Li.png

Zhiwei (Lyra) Li
LOIM Core Equities
Equity Analyst

LOcom-AuthorsAM-Chung2.png

Ashley Chung
LOIM Core Equities
Equity Analyst

LOcom-AuthorsAM-Gao.png

Faye Gao
LOIM Core Equities
Equity Analyst

LOcom_AuthorsAM-Ducrot.png

François Ducrot
LOIM Core Equities
CPM

more about our funds.

LO Funds - World Brands

Asset ClassEquities
StrategyThematic Equities
CategoryGlobal Trends
Share class name ISIN CurrencyDateNAV
Past performance is not a guarantee of future results. If the funds are denominated in a currency other than that in which the majority of the investor's assets are held, the investor should be aware that changes in rates of exchange may affect the value of the funds' underlying assets. The portfolio risk management process includes an effort to monitor and manage risk, but does not imply low risk.

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A stock masterclass: 15 years of World Brands
equities Institutional
equities Institutional Wholesale Thematic World Brands

A stock masterclass: 15 years of World Brands

Lead Portfolio Manager Juan Mendoza outlines how to spot the future’s most valuable brands, as our World Brands strategy marks 15 years since launch

Domande chiave sulla strategia World Brands
investment viewpoints Institutional
investment viewpoints Institutional Wholesale World Brands

Key questions about World Brands

This Q&A explores the investment philosophy behind our World Brand strategy. How do we spot companies with the most potential for alpha? 

World Brands: how to hold on to pricing power?
equities Institutional
equities Institutional Wholesale World Brands

World Brands: how to hold on to pricing power?

We explore the concept of pricing power - the ability to raise prices throughout economic cycles and still maintain market share. How does our World Brands strategy identify brands with a competitive edge? 

Will obesity become a curable disease?
equities Asset Management
equities Asset Management Institutional Investment strategies DB Consultants Insurance DC Official institutions equities Wholesale Third party asset managers Thematic Geronne Independants World Brands Banks Endowments Fund of funds

Will obesity become a curable disease?

Does a well-established type of diabetes drug hold the key to solving the obesity crisis? We explore the potential economic and investment implications. 

Prospects for Chinese consumers: 2023 and beyond
equities Asset Management
equities Asset Management Institutional Investment strategies DB Consultants Insurance DC Official institutions equities Wholesale Third party asset managers Thematic Geronne Independants World Brands Banks Endowments Fund of funds

Prospects for Chinese consumers: 2023 and beyond

To ensure its future prosperity, China must become a consumption-based economy. In our latest edition of Futureturns, we explore whether the consumer transition is still on track

Consumer demand for the quantified self
equities Asset Management
equities Asset Management Institutional Investment strategies DB Consultants Insurance DC Official institutions equities Wholesale Third party asset managers Geronne Independants Banks Endowments Fund of funds World Brands

Consumer demand for the quantified self

The first conventional quantified self device was launched in 2009. Since then, a number of world-leading brands have entered this rapidly-growing market.

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