The following risks may be materially relevant but may not always be adequately captured by the summary risk indicator and may cause additional loss: Concentration risk, Emerging market risk and Active management risk.

investing in the world’s most valuable brands.

World Brands

investing in the world’s most valuable brands.


We believe that megatrends and mega-challenges will have a transformative effect on economies and the brands that drive them.

These long-term trends and challenges are awakening new high profile brands while others may fail to adapt. 

LO Funds – World Brands aims to identify those high quality companies, which display sustainable attractive long-term growth potential, and a best in class brand.1


sub-fund details:

LO Funds - World Brands

brands 2030: We believe that a long-term shift in behaviour will have a large impact on brands.



Go  Sustainability

We see a transformation already underway, one that brings a CLICTM economy: Circular, Lean, Inclusive, and Clean. This mindset will become standard among consumers. Responsible spending will grow exponentially with brands leading the transition.


Go Asia

The world will have 1bn more people by 2030 and 2bn more in the middle class. This rising middle class and the Millennials and Generation Z represents the largest opportunity for leading and new brands, especially in Asia.


Go Digital

Digital and connected consumption will become bigger than brick and mortar. Artificial Intelligence, Sharing Platforms and Social Commerce will reinvent the shopping experience, creating new avenues of revenues for brands.

why invest?

Investing in the world’s most valuable brands, with the aim to generate capital growth over the long term.

Companies with a strong brand are well-placed to create experiences and products that customers place a premium on.2


Harnessing the power of brand

Brand power: the investment universe is built by identifying companies with hard-to-replicate intangible assets (brand or platform value) and pricing power.

Capturing new markets: we aim to access the significant growth opportunities for leading and new brands that are emerging through large new consumer groups, including the Emerging Markets middle class and the new digital generations. 

Digital consumption: we invest in digital brands that are likely to benefit as digital consumption overtakes offline consumption and artificial intelligence, sharing platforms and social commerce reinvent the shopping experience.

Sustainability: we aim to invest in brands with the sustainable mindset necessary to transform sustainable challenges into opportunities.

Balanced approach: we seek to build a resilient portfolio by diversifying across three categories: global brands, upcoming brands and digital brands. 

Disciplined: bottom-up selection is based on a combination of disciplined and fundamental analysis, company visits and meetings with industry experts.


Secular forces are driving long-term societal change for brands.

Go Sustainability – Electric vehicles

Go Asia – China’s beauty market

Go Digital – reinventing the shopping experience

World-Brands-Go-CLIC-electric-vehicles.jpg World-Brands-Go-Asia-beauty-market.jpg World-Brands-Go-Digital-shopping.jpg

Global sales of electric vehicles are set to drastically increase in the coming years. By 2030, 50% of the new vehicles sold in China will be EV. The future of electric cars will help drive the CLIC economy and will be a significant investment opportunity in our view.3

China is leading the world’s luxury market and will account for 40% of luxury sales by 2025. The Chinese Millennial and Gen-Z population will grow to a sizeable consumer of luxury brands. This will be replicated in other Asian countries.4

From ground coffee to luxury fashion, few brands can ignore the digital race, paving the way for e-commerce solutions. In addition, brands are now using the digital world to reach customers in more mediums than ever before. For example, over 1 billion people follow brands on the social media platform Instagram.5



investment team.

LOcom_AuthorsAM-Mendoza.png Juan Mendoza
Lead Portfolio Manager

Andrew Gowen
Portfolio Manager


investment approach.

At Lombard Odier Investment Managers, we believe sustainability will drive future return potential

A strong and clear philosophy

We adopt a rigorous and disciplined investment approach, seeking to navigate through global consumer cycles.

Strict risk management and focused fundamental research sit at the core of our process, ensuring transparency and accountability in every investment decision.


A well-defined investment process

In the first step, we create our world brands universe, which includes companies that have strong brand or platform value and exposure to our ‘2030 trends for brands’.

Next, we analyse companies’ financials and business practices to select the most attractive stocks to include in our ‘sustainable investment universe’. 

Lastly, the portfolio manager conducts fundamental, forward-looking analysis to build a high conviction portfolio of 30-60 companies that we believe will generate sustainable growth over the long term.

World Brands strategy page - investment universe_EN.svg

Source: LOIM. Minimum USD 1 billion market cap, minimum USD 5 million average daily liquidity, listed in developed markets. Allocations are subject to change. It illustrates the investment process undertaken by the manager in respect of a certain type of investment, but may not be representative of the Fund’s past or future portfolio of investments. For illustrative purposes only. There can be no assurance that the Sub-Fund’s investment objective will be achieved or that there will be a return on capital or that a substantial loss will not be incurred. Holdings/allocations are subject to change. Past performance and forecasts are not a reliable indicator of future returns of the Sub-Fund. Awards and ratings subject to change without notice.


sub-fund details:


LO Funds - World Brands



1 There can be no assurance that the Sub-Fund’s investment objective will be achieved or that there will be a return on capital or that a substantial loss will not be incurred.
2 Source: LOIM.
3  Source: BNEF, 2021.
Source: China Luxury Report 2019. 
Source: McKinsey, 2021. 

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Lombard Odier Funds (hereinafter the“Fund”) is a Luxembourg investment company with variable capital (SICAV).The Fund is authorised and regulated by the Luxembourg Supervisory Authority of the Financial Sector (CSSF) as an Undertaking for Collective Investments in Transferable Securities UCITS under Part I of the Luxembourg law of the 17 December 2010 implementing the European directive 2009/65/EC, as amended (“UCITS Directive”). The Management Company of the Fund is Lombard Odier Funds (Europe) S.A.(hereinafter the“Management Company”), a Luxembourg based public limited company (SA), having its registered office at 291, route d’Arlon, 1150 Luxembourg, Grand Duchy of Luxembourg, authorised and regulated by the CSSF as a Management  Company within the meaning of EU Directive 2009/65/EC, as amended. This marketing document relates to “World Brands”, a Sub-Fund of Lombard Odier Funds (hereinafter the “Sub-Fund”).
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