Prospects for Chinese consumers: 2023 and beyond

To ensure future prosperity, China’s economy needs to evolve into one driven by consumption. The country can no longer rely on the low-cost manufacturing that drove its phenomenal growth in recent decades. The Q1 issue of Futureturns, our quarterly report on thematics and trends in equity markets, explores the outlook for China’s consumer transition. Is it still on track?  

Capturing the opportunity

Our World Brands strategy captures the opportunity in China by investing in global brands with significant exposure to Chinese consumers. They demonstrate the same demand for established brands as their Western counterparts, especially at the higher end. Although the Chinese consumer has been increasingly favouring local names in recent years, we believe the market is vast enough to support both homegrown and foreign brands.

To read the Q1 issue of Futureturns, click on the download button provided.

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