To this end, we are creating a consumption-driven climate solution that uses nature as the starting point. Our nature strategy aims to build a specialist, end-to-end agricultural value chain that is a net carbon sink, accelerating the net-zero, nature-positive journey of corporate offtakers and investors. Take coffee, an iconic product with a global market size of USD 450 billion and 3 bn cups of coffee consumed each day¹, which unfortunately translates into around 220 million tonnes of CO2e per year². 

For a product that requires minimal processing, coffee is currently produced through a fragmented value chain where there is chronic underinvestment in the required ecological transition of the coffee farming system. Such chronic underinvestment exacerbates the pronounced geopolitical and climate change risks of our times. 

We aim to change this, knowing that rejuvenated soils create more resilient crops, better products, higher yields on less land and better livelihoods for local communities. We believe that a nature strategy based on such practices can simultaneously deliver potential returns for investors.

This approach may seem contrarian, but we believe the only way forward is to find solutions that make environmental, social and financial sense – nature is the key to doing so.