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Unstoppable solar: powering the energy transition

key takeaways.

  • Climate-focussed investment strategies are enduring dark times. In contrast, solar installations are booming: we forecast a quadrupling of capacity
  • Five factors drive this exponential arc: falling costs, policy ambition, supply-chain resilience, deployability, and the paired attributes of modularity and scalability
  • We see investment potential in energy software and smart grid applications, and in broad exposure to the decarbonisation of the economy across industry sectors.

Sustainable investment may be feeling the heat, but the energy transition is being spearheaded by the stunning growth of solar power. Ever-improving economics, high modularity and an indispensable role in the net-zero transition put this technology firmly on the horizon for long-term investment.

In the shade

It’s true that markets have humbled climate-transition funds. In the first half of this year, eight of the ten worst-performing funds available in Europe focussed on the theme. As high interest rates hurt capital-intensive renewables projects, investor enthusiasm also diminished: from a zenith of USD 37.8 billion in assets under management in 2022, inflows from European investors sunk to USD 2.4 billion in H1 this year. 

During this time, several high-profile asset managers exited key climate initiatives like the collective engagement network Climate Action 100+ (CA100+). Political pressure may have been an influence for US firms, with the Republican-led House Judiciary Committee demanding documents related to the initiative and information on actions they planned to undertake through CA100+. Lombard Odier Investment Managers remains a signatory.

More broadly, there is doubt among scientists about whether aiming to limit the global temperature rise to 1.5 degrees Celsius, the most ambitious target under the Paris Agreement, is still realistic. Indeed, the trajectory towards a more sustainable world was never going to be smooth. But in a long-term context, the evidence points to renewable energy – and solar power in particular – having an extremely bright future.

By 2050, our projections see electricity meeting half of global energy demand – and 62% of that will come from solar and wind

Arc of the sun

In 2022, 19% of global energy was sourced from electricity, of which 17% came from renewable sources. By 2050, our projections see electricity meeting half of global energy demand – and 62% of that will come from solar and wind1. Within this shift, we foresee solar power being the biggest beneficiary of the transition away from fossil fuels. 

Solar is already embedded in the energy mix, generating around 6% of electricity worldwide, but its share of total capacity will grow exponentially as renewables become the world’s main source of primary energy, in our view. 

Expectations for future solar installations have risen sharply since the turn of the decade. We expect global solar capacity additions to grow at a compound annual growth rate of 16% until 2030, driving a four-times increase in total capacity (see Figure 1). In financial terms, between 2022 and 2030 the total addressable market for small-scale solar is forecast to surge from USD 51 billion to USD 312 billion, while the utility-scale market will grow from USD 65 billion to USD 217 billion.

FIG 1. Global solar capacity will grow by nearly 4x between 2023 and 20302

Solar’s flair: five growth divers

What will power this immense growth? In addition to providing an abundant source of clean electricity, five key factors shape our conviction that solar is advantageously positioned to meet future energy needs:

Cost. Massive Chinese production of components means utility-scale solar projects now offer the lowest levelised cost of electricity (LCOE) of any power source. Moreover, our analysis of capacity factors and construction, operations and maintenance, and financing costs indicate solar will get even cheaper going forward (see Figure 2).

Policy ambition. Supportive legislation and planning reform in key markets should significantly scale-up deployment within four to five years. For example: China’s pipeline implies that solar capacity will reach up to 1 000 gigawatts by 2027, almost one-third of its total consumption in 2023; annual installation rates in the European Union should increase four-times by 2030; and tax credits issued under the US Inflation Reduction Act are underpinning utility-scale projects1.

Supply-chain resilience. Planned growth in polysilicon capacity (the key material for making solar panels) far exceeds our forecast for installations, and while heavy supply-chain concentration in China is a concern, our judgement is that export restrictions are unlikely.

Deployability. Solar has a very small geographical footprint compared to onshore wind, and can be deployed on land used for other purposes, such as residential and commercial buildings, reservoirs or outdoor car parks.

Modularity and scalability. All solar cells are standardised, constructed in a similar way and can be combined and deployed on almost any scale, from small cells powering remote lighting to vast utility-scale arrays.

FIG 2. The cost of utility scale solar will fall progressively to 20303 

Economies of scale: Swanson’s law

As solar technology’s growth phase continues, increased production of photovoltaic (PV) modules should deliver economies of scale that continue to drive down costs. This is captured by ‘Swanson’s law’, which holds that the price of PV cells falls by 20% for every doubling of installed capacity (see Figure 3). It is named after Richard Swanson, the founder of US solar-cell manufacturer SunPower.

Our conviction is that solar capacity will quadruple by 2030. Applying Swanson’s law to this scenario leads us to anticipate a 45% cost reduction for PV modules by 2030. 

FIG 3. The price of solar modules has fallen by 99.6% since 19764

Underlying drivers of demand

As an abundant source of clean, cheap, scalable and deployable power, solar will be a key driver of the fundamental redesign of the energy system from one that is linear and centralised structure to a multi-directional and decentralised structure. This shift will drive profits away from fossil-fuel energy providers to suppliers of renewable power and equipment. 

FIG 4. The future energy system will be fundamentally different5


Capex into all areas of the supply chain for both small- and utility-scale solar is set to increase rapidly. Looking at the total addressable market for solar cables alone, we forecast growth in the small-scale market from USD 51 billion today to USD 312 billion in 2030, and from USD 65 billion to USD 217 billion in the utility-scale market over the same timeframe (see Figure 4).

FIG 5. Markets for solar cables are poised for rapid growth by 2030 (USD billion)6



Asia will be a strong source of demand for solar. By 2025, the region is expected to account for half of the world’s electricity consumption, with more than 70% of global electricity demand growth between 2023 and 2026 coming from China, India and Southeast Asia. China will continue to lead global electricity demand in the longer term, accounting for around 26% by 2050, while India’s share will jump to 14%. 

China is targeting carbon neutrality by 2060, contrasting with the US and European goals of achieving net zero by 2050. Yet the country is investing massively in the energy transition. In 2022, it commissioned as many solar PV modules as the rest of the world combined, and in 2023 invested USD 546 bn in low-carbon energy – half of the global total.

According to the leader of an Indian parliamentary panel, annual private-sector capex will need to almost double from its current USD 65-100 billion to meet the country’s goal of reaching net zero by 2070. A key target is India’s aim for wind and solar to generate 50% of electricity by 2050 – providing ample room for growth from their current 30% share.

The rapid growth of generative artificial intelligence and data centres is also fuelling energy demand. From 2022 to 2026, the total volume of electricity consumed by data centres could more than double to 1,000 terrawatt hours – roughly equivalent to Japan’s electricity consumption.

Capex into all areas of the supply chain for both small- and utility-scale solar is set to increase rapidly

Hotspots: where potential opportunities lie

How can investors best gain portfolio exposure to the growth of solar? Despite the sector’s expansion, it is important to focus on the quality of potential returns available and the overall investability of the numerous sub-sectors within solar electricity generation.

In our view, attractive opportunities exist in the technologies, components and infrastructure bringing solar energy to market. They include providers of software and sensors for smart grids that better match the supply and demand of electricity in real time while minimising costs and maintaining a stable energy supply.

Also, energy-management software for corporate and domestic consumers, which tracks supply and identifies the best times to consume, store or sell power, holds strong potential for investment, in our view. Other areas of potential opportunity include solar inverters, which are often paired with software to manage energy and are typically more reliant on specific intellectual property than other parts of the value chain. Infrastructure engineering and installation firms also stand to benefit as public-spending packages for solar are rolled out. We are investigating these areas for potential inclusion in our holistiQ equity strategies.

For broader exposure to the net-zero transition, investors can aim to capture the decarbonisation of the economy by investing across sectors – even emissions-intensive industries – in companies that are measurably cutting CO2 or have made credible commitments to do so. We believe such actions are key to making forward-looking assessments that allow investors to align portfolios to net zero, and benefit from potential upside as markets recognise which companies are changing their business models to be fit for a low-carbon future. 

Attractive opportunities exist in the technologies, components and infrastructure bringing solar energy to market
Our research indicates that companies with quantitative targets validated by the Science Based Targets initiative (SBTi) are likely to be ahead of their peers in terms of reducing the scale of their emissions and the speed of decarbonisation. We have also identified early signs of better equity performance among these companies: in the two years after making an SBTi-vetted agreement, they outperformed peer groups by up to 3% on a cumulative basis (see Figure 5). As more time elapses, we can reassess this dynamic to see if it persists over a longer horizon. This focus on forward-looking decarbonisation across all market sectors is at the core of our TargetNetZero equity strategies.

FIG 6. Excess stock returns before and after making SBTi agreements7

Potential blackouts

The long-term forecast for solar is undoubtedly sunny, in our view. However, there are some potential clouds on the horizon in the short term: 

Overcapacity. Heavy PV module output is creating heavy competition between Chinese manufacturers, resulting in compressed margins. European manufacturers are finding it challenging to compete effectively given current market prices and their own costs.

Supply-chain concentration. In 2023, Chinese firms made 93% of all the world’s polysilicon, as well as the vast majority of wafers, cells and modules – that creates a potential risk to supply if trade tensions escalate.

Climate policy. A second Trump presidency would undoubtedly impact the pace of the energy transition – particularly in the event of a Republican trifecta controlling the White House, Senate and Congress. However, solar is already entrenched in the US energy mix and is creating jobs. Its economic and practical contributions would ultimately see it prevail.

Read also: What if the Inflation Reduction Act were repealed?

Solar’s power: underpinning innovation, inclusivity and emissions reduction

Modular, scalable, sustainable and declining in cost, solar is a catalyst for the rewiring of the energy system. 

In earlier energy transitions – from wood to coal, and then oil and gas – production has always been constrained by the availability and cost of resources. However, the main inputs needed to build-out solar generation are silicon-rich sand, sunlight, human ingenuity and energy. The first three are already abundant, while the fourth will become increasingly available with more solar capacity, creating a virtuous cycle.

Some consumers will become producers, selling energy generated ‘behind the meter’ to utilities as part of a ‘prosumers’ market model

An energy system harnessing solar power has the potential not only to be cleaner and cheaper but also more inclusive. Small-scale solar-plus-battery installations can deliver cheap, reliable access to electricity to people in developing countries, powering everything from transportation to water purification and desalination. Given that 600 million people in Africa still cannot light their homes, that potential is genuinely transformational.

Solar power also has the potential to liberalise energy production in developed markets such as the US. Some consumers will become producers, selling energy generated ‘behind the metre’ to utilities as part of a ‘prosumers’ market model. At the same time, community solar projects will be key to democratising access for the majority of residents unable to install their own solar-generating capacity.


At the same time, demand for energy is both huge and elastic – the more that is generated, the more humans tend to find a use for it. For example, clean and abundant electricity could feed the hungry machinery of artificial intelligence. It could also power air conditioning to keep homes and offices liveable in parts of the globe that become hotter in the coming decades.

As one of the basic factors of production, a steep drop in the price of energy could support fresh innovations. For example, as a cheap energy source, solar could make the production of green-hydrogen power – made by splitting water into hydrogen and oxygen using renewable energy – more economically viable.

Combine these societal benefits with compelling economics and an indispensability to the net-zero transition, and it is clear that the long-term investment potential for solar shines bright.

Learn more about our TargetNetZero equity strategy
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1 Any reference to a specific company or security does not constitute a recommendation to buy, sell, hold or directly invest in the company or securities. It should not be assumed that the recommendations made in the future will be profitable or will equal the performance of the securities discussed in this document.
2 BloombergNEF, holistiQ at August 2024. For illustrative purposes only.
3 holistiQ Investment Partners at August 2024. For illustrative purposes only.
4 Lafond et al. (2017) and the IRENA Database “Why did renewables become so cheap so fast?” by Max Roser. Published in December 2020 by Our World in Data. For illustrative purposes only.
5 holistiQ at August 2024. For illustrative purposes only.
6 holistiQ analysis at July 2024. For illustrative purposes only.
7 LOIM, Trucost, SBTi at July 2024. The figure shows the average excess return relative to sector and regional peers over a given number of years around the base year (the year preceding the first SBTi publication). The returns are calculated for a fixed sample of companies that belong to the MSCI World Index in the base year and are limited to those that have at least two years of returns after the base year. The shaded area outlines two standard deviation bounds. For illustrative purposes only. Past performance is not an indicator of future results.

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