Once a marginal strategy used by a few pioneers in one part of their portfolios, Impact Investing is now playing a central role in the investment philosophy of a growing number of private and institutional investors.

However, to really move from the margins to the mainstream, the Impact Investing industry must now rise to a double challenge:
1. Reaching out to all investors
2. Reaching out to all asset classes

In this paper, we describe how we got to where we are today and what it will take to create a community of “100%-impact investors.”